Hand in Pocket is located in Smyrna, GA and is a sophisticated clothing retailer that follows the latest trends in fashion and offers a unique mix of merchandise. The boutique is run by Mona Ariza, a savvy businesswoman who founded the boutique in 2006 with an emphasis on customer satisfaction and a unique shopping experience. With a successful retail business it was only natural to enter into the online side of retail. Mona went on to get her initial online store up and found that she was unhappy with its design and function and being the smart business person knew that she needed a professional firm that could deliver on this.

- Enter Joint Medias.

CUSTOM WEBSITE DESIGN & LAYOUT:

We started everything from scratch except for the identity since it had already been established and was recognizable to the previous customer base. We came up with a custom design and layout that featured everything that the previous site was lacking and was able to engage and interact with customers visually with what was currently going on in store.

E-COMMERCE DEVELOPMENT

We utilized the Magento e-commerce platform system because it is a great open platform system that is very flexible and has a ton of features as well as a pretty big community behind it. Whatever type of product you may have, Magento has a solution as well as the ability to manage additional site pages through the content managed blocks feature which allows for full control of your e-commerce site. There is pretty much nothing that Magento can’t do. From the free Community Edition on up to the Enterprise Edition there is plenty of room to grow.

CUSTOM BLOG DESIGN & INTEGRATION

The client wanted to incorporate a blog into the site so that they could interact with their customers on all sorts of topics. We took the approved design layout and created a custom theme for WordPress so that the user could not tell that they were leaving the store and going to a totally different platform. The custom WordPress theme provided a seamless experience for visitors.

EMAIL MARKETING

Every successful business knows that getting the store in place is the first step and what comes next is a marketing campaign to drive customers to your business. We design all of the email marketing to coincide with the look and feel of the website so customers can identify with the brand.

SEARCH ENGINE OPTIMIZATION

Last but not least is SEO or Search Engine Optimization. There are lots of companies out there that can promise you the world when it comes to getting your site ranked on the first page of a search. While that is a great sales pitch you will soon read the small writing that says that they only guarantee that you will be on the first page if they are searching for you by name. The truth is that good SEO is a calculated campaign that if done right and coupled with the social networking side of things will yield great results in future clients that are able to find your business online.

CLOSING COMMENTS

At Joint Medias we are passionate about your business and work hard to develop a great relationship. We offer a vast array of services that can help any business strive and we also have fun along the way as well. So check out our new favorite Atlanta boutique – Hand In Pocket